blue®m Toothpaste with Calcium Fluoride is designed for effective everyday care of your teeth and gums. Its active oxygen formula works alongside calcium fluoride to help strengthen and protect tooth enamel, while gently cleaning the teeth and supporting a healthy oral environment.
With a low-abrasion, pH-neutral formula and xylitol, blue®m Toothpaste provides gentle yet thorough cleaning to help reduce plaque and staining while leaving your mouth feeling clean and fresh. Ideal for twice-daily use as part of your everyday oral care routine.
Benefits of blue®m Toothpaste
- Contains calcium fluoride to help strengthen and protect tooth enamel
- Active oxygen formula to support a healthy oral environment
- Helps remove plaque and combat staining
- Supports healthy teeth and gums
- Low-abrasion and pH-neutral formula
- Contains xylitol
- Fresh, pleasant taste
- Suitable for twice-daily use
Is blue®m Toothpaste Right for You?
blue®m Toothpaste with Calcium Fluoride is suitable for everyday oral care and may be particularly useful if you’re looking to:
- Maintain healthy teeth and gums
- Help strengthen and protect enamel
- Support good plaque control
- Keep your breath feeling fresh
- Care for gums that need a little extra attention
- Maintain a gentle, low-abrasion brushing routine
Use blue®m toothpaste as part of your daily routine to help keep teeth and gums healthy. Dentists advise blue®m Toothpaste for the following problems:
- Bleeding or inflamed gums
- Periodontitis
- Peri-implantitis
- Bad breath
- Oral mucositis
- Oral ulcers
- Oral Lichen Planus
Looking for support with a specific oral health concern? Explore our Oral Care Solutions to find helpful advice and recommended blue®m products for your needs.
Want to discover more about blue®m? Download our blue®m Patient Brochure to explore the range and find the right products for your oral care routine.







Anne (verified owner) –
I love this and it is helping my teeth and gums
Susan (verified owner) –
Lovely fresh taste. I will know if it is doing any good when I visit my hygienist in January!
Anonymous (verified owner) –
Although it’s expensive it really does the job and when applied to an area that is bleeding it clears it up very quickly.
Mary G. (verified owner) –
Ian Arthur (verified owner) –
Simon Nicholas (verified owner) –
This product has dramatically changed my oral health, I have gum disease, bluem has helped me manage the problem to the point where the recession has stopped.
Mary G. (verified owner) –
Great product. Leave mouth feeling so clean and fresh
Annia C. (verified owner) –
Excellent product for bleeding gums
Mr B. (verified owner) –
Excellent product – I will continue to use this
Laura Welch (verified owner) –
New to this toothpaste used few times seem to help my sore gums feel pain free for a while, taste is fine after few uses, continue to use this product and would definitely purchase in the future
Martin Goddard (verified owner) –
Highly recommended to those switched on enough who are after a toothpaste with calcium fluoride rather than the nasty stuff! Excellent product
Bryan Stone (verified owner) –
Georgina C. (verified owner) –
“bluem” products were recommended to me by my dentist following a webinar she attended. I have been using the paste and mouthwash for about two months now and I notice a difference in the periodontal disease (I’m a non-smoker with good oral hygiene!!) which I have had for years. My condition was made a lot worse because of the pandemic and not being able to get the 4x a year hygiene appointments which has been my treatment for almost 20 years. Anyway, so far, there has been no bleeding of the gums since using bluem. Both the paste and the mouthwash are pleasant tasting and leave a pleasant, clean mouth feel. Expensive, but worth it, in my opinion. Thank you!
ASUNCION Rolin (verified owner) –
Anonymous (verified owner) –
Nice fresh taste
Jon Mills (verified owner) –
Anonymous (verified owner) –
Eva (verified owner) –
Excellent product, the only one that deals with my sensitive receding gums. My dentist is very impressed.
Hazel R. (verified owner) –
Recommend by my dentist, have been using for a few months now and my gums have improved
Jenny C. (verified owner) –
Amanda (verified owner) –
Mohamed abdille (verified owner) –
Good quility toothpaste
Darren Beard (verified owner) –
Katrina P. (verified owner) –
I love this toothpaste. I won’t use anything else now.
Kazuko Beard (verified owner) –
It would be nicer for me if the taste should be a bit milder or neutral.
Vija Culkstena (verified owner) –
Nadia (verified owner) –
Nice, clean feeling and doesn’t dry mouth
Ljiljana V. (verified owner) –
I have been using this product (in combination with fluoride free toothpaste for more than a year). These are fantastic products
Maureen Scargill –
Undoubtedly the best toothpaste for my teeth and gums that I have ever used. Worth every penny.
Anonymous (verified owner) –
I’ll never use anything else
Kerry (verified owner) –
I’ve looked after my teeth all my life but due to years of smoking and genetics I have gum recession and pockets. My hygienist recommended Bluem – we did a before and after and to my delight my pockets are already getting smaller in over a month.
Russell (verified owner) –
This is simply the best toothpaste I have ever used. My teeth and gums are healthier now than ever. I am a light smoker and this toothpaste prevents nicotine staining of my teeth better than any abrasive smoker specific toothpaste. It is more expensive than the usual shop bought toothpaste, but worth every penny, as it will save you more money on dentist bills. Excess calcium fluoride is much easier for your body to eliminate than sodium fluoride.
Patricia (verified owner) –
New to product. Good so far. Had a sore mouth which has eased since using.
Anonymous (verified owner) –
Gets teeth clean and shiny although expensive.
Venkataraman Padmanabhan (verified owner) –
My family loves this
Martin Goddard (verified owner) –
Love this toothpaste. The only way as far as I’m aware to have calcium fluoride in a toothpaste in the UK. Incredible mint flavour too
Anonymous (verified owner) –
Very effective
Daniel Green (verified owner) –
Very special stuff, helps stops receding gums, helps with sensitivity has a lovely taste.
Anonymous (verified owner) –
Precious Obeng (verified owner) –
Never used a fluoride product as incredibly effective as this.
Vivien (verified owner) –